Improving tourism branding
In the Caribbean

What your Marketing companies should have told you but did'nt

The key to improving tourism is in understanding how branding impacts the world and the perceptions and values the people have, in this podcast we discuss many of the aspects of branding that are not mention by the marketing companies, we discuss why they dont tell you all everything you need to know, why they dont tell you everything and what you can do as a destination to take better control working with marketing companies and other third party service providers.