What marketing companies dont tell you...

The key to improving tourism is in understanding how branding impacts the world and the perceptions and values the people have, in this podcast we discuss many of the aspects of branding that are not mentioned by the marketing companies, we discuss why they don't tell you all everything you need to know, why they don't tell you everything and what you can do as a destination to take better control working with marketing companies and other third-party service providers.