The key to improving tourism is in understanding how branding impacts the world and the perceptions and values the people have, in this podcast we discuss many of the aspects of branding that are not mentioned by the marketing companies, we discuss why they don't tell you all everything you need to know, why they don't tell you everything and what you can do as a destination to take better control working with marketing companies and other third-party service providers.

This podcast was recorded during the COVID 19 pandemics.

In this months podcast/coaching session, we talk about how Caribbean destinations can start looking to the future to post COVID-19, in regards to restructuring their tourism strategy for the long term recovery process, creating a change of mindset in regards to understanding what really drives people to want to travel to destinations, and what their values are that are in sync with the destination, and also discuss long term strategy to solve long term problems, not trying to get short term strategies to solve long term problems. 

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